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Having read all the articles on the Myspace Music revolution … I am less than convinced Mr Murdoch’s team has any idea of what they are doing …
Let’s get to the facts …
Facebook has more than 58% of all Social Media traffic or as I call it, Interactive Database traffic … and it’s growing just like any business owner would want it to.
Twitter has less than 2% and falling … that doesn’t accurately reflect Twitter’s real growth but percentage decline …
Myspace is dying at a rapid rate of knots …
WHY …
Let’s go back to E-Bay …
E-bay showed you how you could make money using it’s system …so we all signed up and used E-bay …
Facebook allows us to find and create customers, it allows charities to raise funds, as well as allowing friends to communicate and meet each other …
Twitter helps us grow our business, LinkedIN helps us grow our business …
The benefits here are why companies hire people to sit all day and work on Facebook, Twitter and so on …
As for MySpace … if they could find a way to help business people make money, then I tell you, MySpace would have it’s fortunes turn around pretty dang quick …
Think of it this way … business is the engine room of your customers, no-one will spend as much money with Myspace and business people, now maybe the music industry is a good place to do that, but going after iTunes, Rhapsody, Zune and other music sites and systems that are firmly ingrained would be like saying I want to beat uTube when they already have such a massive lead …
Something new MySpace, something new …
OK, I’ve stayed silent on this as long as I could …
Today we hit 9.8% unemployment in the USA and the apparently smart people in Washington still think it’s about healthcare …
It’s about the job’s people … it’s NOT about health … no-one cares about healthcare if they cannot eat …
You want to fix healthcare … get more people jobs with companies that pay their employees well and provide health insurance …
Here goes … two steps to solve the entire problem before Xmas …
1 … Give every employer a DOUBLE tax deduction for health insurance for our employees. If I spend $5,000 a month on insurance for each employee, give me a $10,000 deduction …
2 … Give Every employer a $10,000 tax deduction for every extra employee we add between now and December 31st … simple numbers if you work out what the government will spend on welfare and the wages of people paid to manage the welfare … it’s crazy …
We all know the value of repeat business, and loyal customers … but let me give you another point of view …
With all the companies I have coached and trained, I’ve seen a massive correlation between the levels of repeat business and the levels of profit.
So, three things to do this week …
1. Firstly, what percentage of your business is repeat business V’s new customers … only when you know the number can you grow it …
2. Break your past customers down using the 80:20 rule … who are the 20% of your customers who bring you approximately 80% of your profits/revenues. It won’t be exact but it will be close …
3. What are three simple things you could do today to get more repeat business, how will you ask your customers to come back more often, at higher values and with more loyalty … ?
All the Best … Brad Sugars …
Posted
on 2009/08/30, 15:57,
by bradsugars,
under Coaching.
Posted
on 2009/08/27, 22:37,
by bradsugars,
under Business.
You know, for many years I struggled with getting rich, or so I thought.
It seemed all the work I was doing was going to pay me back later, but the problem was, when is later going to show up …
Well, I’ve elearned since that it takes 7 years to grow a business, not cause it takes that long to do it, but it takes that long to learn it.
So, let’s discuss what leverage is and how you use it … or, how it will use you if you don’t use it …
Simple math definition … divide to multiply … divide a task up, fix each part and you multiply the results.
Simple definition … ever more with ever less … always be looking at how you can achieve better results with less work or less input …
Best definition … do the work once and get paid forever … or at least long term …
Read a book once, get a new customer once, buy an investment property once, write a book once, build a company once, create a marketing campaign once, write a system once and so on …
How are you going to do some work today that will pay you back long term or possibly forever … ?
Maybe even for longer than you are alive, that’s old money my friend …
All the Best
Brad
As you may know, if you’re a Fan of my facebook page I have been running a pretty big competition about how to get 1,000’s of new FB Fans to my page for free …
I am giving away USD$1,000 to the three top entries and then listed below are all the entries that are also hot on the topic …
The top 3 ideas in my opinion, each person wins USD$1,000 for their ideas …
You could advertise become a fan of Bradley J Sugars by wednesday the 26th and receive the “6 proven ways to get more fans on facebook for free” report valued at $318 for FREE. August 18 at 10:08pm ·
I will adapt this 53 ideas into the top 11 or so after I test and meaure the results from them and use this idea …
And, here’s the other 50 great ideas …
You know there are very few companies who don’t want more customers. In fact, most of us would love nothing more than to keep a steady flow of them on tap day in and day out.
Well, here’s how …
Let’s use Leverage, divide to multiply that is …
Break the task down, you need more leads and you need better conversion rates.
First the Leads … if you read my first ever book Instant Cashflow you’ll see more than 70 ways to generate leads. I’ll go over several of them oer the next few blog posts.
Today we are going to look at your conversion rates. No use getting more leads when you are not converting enough of the ones you;re already getting.
Here’s the top 6 ways to boost your conversion rates this week …
1. Measure it … that’s right work out what it is, exactly, not just a gut feel. In fact, if you want to get serious you can measure the results every step of the sales process, measure it by every sales person, and my every marketing medium … measuring it gives real growth …
2. Work out what you’re spending … when you know what it costs you to buy your leads (ie. $1000 advert that got 20 leads cost you $50 a lead) you’ll get very serious very quickly at turning them into real sales.
3. Follow Up … if you think of every lead as money already spent, money already invested in buying the leads, then you will work out ways to continue to follow up with your leads, reasons to either call, write, email and ask for the sale again and again.
4. Make Offers and Ask for the Sale …having trained literally tens of thousands in sales the biggest thing I see is sales people who don’t ever really ask for the sale. how many ways can and do you ask for the sale, remember, never ask a yes/no question, use a detail question like ‘what day do you want it delivered?’ as your close.
5. Use more questions … stop chatting, and selling and start asking questions. Questions let your prospect talk, it let’s them show you why they feel they want to buy … less sell more questions that will sell for you …
6. Training, training and more training … every profession and sales is one of them, needs professional development. Doctors, lawyers, accountants all have to train for a set number of hours each year to stay relevant, sales is the same. Find and attend the best courses, read the best books, watch the best video’s and so on.
So, get to work, measure it, and then make the changes to boost your conversion rate and thus your bottom line …
All the Best … Brad Sugars
Posted
on 2009/08/06, 16:51,
by bradsugars,
under Business.
During the last week at the ActionCOACH Global Conference we launched Coaching for a Cause …
A program to get hundreds of coaches and business people working with hundreds of charities and non-profits pro bono. You can read all about it here http://bx.businessweek.com/charitable-giving/view?url=http%3A%2F%2Fc.moreover.com%2Fclick%2Fhere.pl%3Fr2121271484%26f%3D9791
or visit the programs website …
http://www.coachingforacause.org
Hope you can find a way to help … Brad Sugars
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